World Domination
You like the idea, but you're just not convinced that this particular flavour can propel Minty's to the top of the toothpaste business. You spend the evening dwelling on this dilemma and after several intense games of Super Mario Kart, a new idea occurs to you. A revolutionary idea. You eagerly call up your head researcher and set up a meeting for the next morning.
Charlie Newman, the big-wig of Minty's R & D sector, greets you with a bleary-eyed smile the next morning at 7 am. He's not used to coming in this early and you're bubbling enthusiasm seems to have little effect on his mild hangover. Sitting down at the large conference table you begin to unfold your idea.
"The big problem with toothpaste, Charlie, is that when a customer buys one flavour, they're stuck with that flavour until the tube is finished!"
Charlie doesn't seem to see where you're going, and you begin to wonder what kind of creative genius you have on your hands. Nevertheless you credit his lack of ingenuity to the amount of Toohey's New he must have indulged in last night, and continue with your point.
"What if we manufactured a tasteless toothpaste and then developed a supplementary container with several different flavours to choose from? A consumer could then choose whatever flavour they felt like that morning!"
You finish talking and look at Charlie. The fog is starting to lift from his face, and realisation dawns.
"That might just work," he says with gaining enthusiasm. "I'll get on it right away sir, and we should have some initial samples for you by the end of the week."
Newman leaves, and you sit there feeling overly content with your morning's work. Do you ..
Charlie Newman, the big-wig of Minty's R & D sector, greets you with a bleary-eyed smile the next morning at 7 am. He's not used to coming in this early and you're bubbling enthusiasm seems to have little effect on his mild hangover. Sitting down at the large conference table you begin to unfold your idea.
"The big problem with toothpaste, Charlie, is that when a customer buys one flavour, they're stuck with that flavour until the tube is finished!"
Charlie doesn't seem to see where you're going, and you begin to wonder what kind of creative genius you have on your hands. Nevertheless you credit his lack of ingenuity to the amount of Toohey's New he must have indulged in last night, and continue with your point.
"What if we manufactured a tasteless toothpaste and then developed a supplementary container with several different flavours to choose from? A consumer could then choose whatever flavour they felt like that morning!"
You finish talking and look at Charlie. The fog is starting to lift from his face, and realisation dawns.
"That might just work," he says with gaining enthusiasm. "I'll get on it right away sir, and we should have some initial samples for you by the end of the week."
Newman leaves, and you sit there feeling overly content with your morning's work. Do you ..