Legend

"Well the sword IS very well made, and I certainly haven't seen anything like it before. It seems like a fair price" You say.
"Ha Ha! See! I told you! Obviously this man knows quality when he sees it!"
"More like he's an easy mark! The thieves' guild has more scruples than you lot! I'm not buying it for that price! I'm outta of here!" the customer says and storms off.

With the annoying customer out of the way the assistant now has time to help you.

Here's what he's selling that may be of interest to you, you'll find that prices maybe slightly higher than what you're used to from your little village. You're in the city now!

Rope 5 Gold
Lantern 5 Gold
6 Iron Spikes 4 Gold (For all)
Sword 10 Gold
Axe 8 Gold
Mace 8 Gold
Shield 10 Gold
Helmet 5 Gold
5 Rations 2 Gold (For each)
Mirror 8 Gold

Here's what he'll accept for you to sell

Emerald 10 Gold
Small Ruby 8 Gold
Dwarven Snuff Box 15 Gold
Silver Chalice 20 Gold

If you wish you may also buy the special sword (Assuming you're not a Wizard) he was selling for 25 Gold, after you're done selling, buying, bartering etc, you may leave the shop.