World Domination
The only way to work round the moles, you figure, is a two pronged approach.
The first prong is the bluff. You announce to the research and development team that the current project - a Eucalyptus flavour - is to be binned. Your competitor has beaten you to it. The new flavour is to be named Rancid Kangaroo, and will (you assure them) sell like wild fire. Little Pete will be in charge of development and everyone's holiday leave is cancelled whilst this flavour is developed to its full potential.
The second prong is the real flavour, that you and only you know about. You were always gifted in chemistry at school, so coming up with a bright new toothpaste flavour shouldn't be too much of a chore. However you're not quite sure where to get some inspiration from.
It has to be Australian, it has to be fresh and it has to be marketable. Perhaps 'flavour' is the wrong approach!
You have three ideas on where to go from here:
The first prong is the bluff. You announce to the research and development team that the current project - a Eucalyptus flavour - is to be binned. Your competitor has beaten you to it. The new flavour is to be named Rancid Kangaroo, and will (you assure them) sell like wild fire. Little Pete will be in charge of development and everyone's holiday leave is cancelled whilst this flavour is developed to its full potential.
The second prong is the real flavour, that you and only you know about. You were always gifted in chemistry at school, so coming up with a bright new toothpaste flavour shouldn't be too much of a chore. However you're not quite sure where to get some inspiration from.
It has to be Australian, it has to be fresh and it has to be marketable. Perhaps 'flavour' is the wrong approach!
You have three ideas on where to go from here: