Sanity Killer

You run down the street, running from the Cookie monsters giant furry footsteps. He runs behind you. "ME WANT COOKIE, COOKIE ME WANTS ME, ME WANTS COOKIE, COOKIE STARTS WITH C..."
He's making no sense. In front of you, however, is a cookie store. No, not a convenience store or a supermarket. This actually says: "COOKIE STORE." You could run the other way and hope it distracts him, or go in and get a cookie to distract him yourself.